DealerAuthority "Siri, find my dealership."

[erika_simms]

Is your dealership's website ready for voice search?

With over 1 billion voice assistant devices operating in the world since 2018, you can rest assured that this trend isn’t going away. Voice assistant devices range from smartphones to desktop applications, but the true game changer came in the form of Smart Speakers like Amazon’s Echo which helped introduce consumers to the User Experience (UX) of using their voice to get their questions answered.

When you take over 47.3 million adults in America relying on smart speakers alone, that’s over 20% of the adult American population that can be marketed to through voice search.

For more details on how to prepare your dealership for voice search, check out our latest blog.
https://dealerauthority.com/voice-search-its-impact-on-the-automotive-industry/

 

[Alexander Lau]

we talked about a bunch of this.

https://forum.dealerrefresh.com/threads/are-you-optimizing-your-content-for-voice-search.5849/

 

[erika_simms]

It's great that these convos are already starting! I think it's easy for voice search to get put on the back burner - - but have you ever tested it out when searching for your own business just to see what happens?

We tried it and it showed us areas that we could improve (content wise) to make it even easier for the Siris and Alexas of the digital world to find us. Hopefully the Google Search Console feature will become a reality!

Jess, our SEO Manager, did an awesome job of creating starting points for dealers to begin making voice search a priority.