DealerAuthority Social Media Etiquette for Car Dealers

[Brian Michael West]

If your dealership is allowing employees to have pages of their own that represent the dealership or dealer group, you really need to implement a strict social media policy.

https://dealerauthority.com/social-...3A_3QccfTfmI_eGVKfEI2FbcEJVngWaf9lBcNjn_9CiGc

 

[craigh]

Politics, religion, sexuality, etc. can bring about some anger-fueled comments

Keep the politics and religion out of it, but sex sells.

 

[mikesayre]

Keep the politics and religion out of it, but sex sells.

I she just in underwear.. ??

Knows how to treat a lady.. Hey Challenger buy your girl a swim suit smh!!

 

[Brian Michael West]

Keep the politics and religion out of it, but sex sells.

I mean...I'm not gonna lie - sex DOES always sell, but with women being the primary deciders in vehicle purchases , we need to go about it a little bit differently these days.

 

[Brian Michael West]

I she just in underwear.. ??

Knows how to treat a lady.. Hey Challenger buy your girl a swim suit smh!!

That plum crazy though!

 

[TabFlythe]

I mean...I'm not gonna lie - sex DOES always sell, but with women being the primary deciders in vehicle purchases , we need to go about it a little bit differently these days.

I agree with Brian! But at the same time - that BMW ad is hilarious

 

[John.H]

If you're encouraging employees to build personal brands, in hopes to drive more sales through social, you're stuck in 2011.

Organic reach is lower than ever. Only way to reach a real audience is through advertisements. And even then - some salespeople are stuck footing the ad budget out of their own pockets.... What a MESS.

Social is a wonderful space to generate quality "leads", but not on a sales person to sales person basis.

 

[craigh]

Social is a wonderful space to generate quality "leads", but not on a sales person to sales person basis.

I'm undecided on this point. There are still sales people who are doing it, you just have to do it right.
George Sairoglou has made this quite clear in his daily videos that get thousands of views.
https://www.linkedin.com/in/george-sairoglou-b58b2343/detail/recent-activity/

I don't think he's a huge exception either, he's just willing to put in the time and energy.
I've seen similar on Facebook where a sales person builds their own network of "let me help you find your next car" - they're still successful with no paid advertising. Dealers would be lucky to have these guys.