- Dec 30, 2009
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- Yago
Meant tedious as it becomes repetitive pretty quick, you can''t figure out something new for your SM campaign every day with a $300/month budget.
Social Media - Keep In House Or Contract Outside???
- Thread starter CARBIZ
- Start date
Meant tedious as it becomes repetitive pretty quick, you can''t figure out something new for your SM campaign every day with a $300/month budget.
Agreed. It's all about conveying your culture and attitude. Of course if your dealership has more "attitude" than a defined culture, outsourcing may be a "solution." But that can be true for any business type.
I'm not for or against either but this would be a nightmare This Classless Tweet Will Probably Cost Celeb Boutique Some Business [UPDATED] | WebProNews
- Dec 30, 2009
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- Yago
"our PR is not US based"
Great example that SM can't bring a lot of business but it CAN screw a lot of your business. I recently told a friend of mine that owns a dealer to take out of Facebook his photos of a recent trip to Africa where he killed an elephant. Why would I have to do that...?
- May 1, 2005
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- Jeff
Really? One would think the agency would be using a best in class social media software / that would include trending topics on the dashboard.
- Oct 23, 2011
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IMO: No outsourcing! Do what you can. Know your audiences. Always Be Real. Provide relivent content. Build relationships. Grow with social tools and identify how they fit into your marketing ASAP but revisit the idea often. No gimmicks. No Spaming! NO SELLING.
If you do it right, social will sell you cars, increase service ROs and build your brand-you just have to use it properly & understand how it will help.
If you do it right, social will sell you cars, increase service ROs and build your brand-you just have to use it properly & understand how it will help.
- Jul 30, 2009
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Evan,
Remember that the greatest measure of success with social is ultimately engagement. How deeply, frequently, and effectively have you engaged your audience?
Facebook has recently made, and continues to crack down on fraudulent "Likes". It's easy to be tempted to engage a company that promises to add substantial likes -- but just as you wouldn't hire a company to post fake reviews, you should avoid the same strategy here.
Remember that at the end of the day Facebook makes it's money from ad revenue, but also from applications. Remember also that applications allow you much further insight into your customers data-- instead of just a name.
To see an example of this, go to Log In | Facebook. Click "Edit Settings" to the right hand side of "How people bring your info to apps they use". Did you know that Applications could access all of that information? Above that, you can also see how many applications are accessing it. Unless you've previously gone through the settings (which few people do) this is all information you might leverage to better engage your audience internally.
There are certainly some effective choices of vendors for managed social, but regardless of your decision one of the great challenges will be syncing your dealership initiatives with the technical platform of Facebook. The content is one of the least engaged pieces, whereas apps are one of the highest. A larger questions is, what is vendor or internal strategy focused on?
Remember that the greatest measure of success with social is ultimately engagement. How deeply, frequently, and effectively have you engaged your audience?
Facebook has recently made, and continues to crack down on fraudulent "Likes". It's easy to be tempted to engage a company that promises to add substantial likes -- but just as you wouldn't hire a company to post fake reviews, you should avoid the same strategy here.
Remember that at the end of the day Facebook makes it's money from ad revenue, but also from applications. Remember also that applications allow you much further insight into your customers data-- instead of just a name.
To see an example of this, go to Log In | Facebook. Click "Edit Settings" to the right hand side of "How people bring your info to apps they use". Did you know that Applications could access all of that information? Above that, you can also see how many applications are accessing it. Unless you've previously gone through the settings (which few people do) this is all information you might leverage to better engage your audience internally.
There are certainly some effective choices of vendors for managed social, but regardless of your decision one of the great challenges will be syncing your dealership initiatives with the technical platform of Facebook. The content is one of the least engaged pieces, whereas apps are one of the highest. A larger questions is, what is vendor or internal strategy focused on?
Remember that the greatest measure of success with social is ultimately engagement.
It's funny how people interpret words differently. I have been "engaged" twice. The first time, I came to my senses. The second time, it took twenty five years and a lot of money to correct the problem. "Service" is another. I was about ten years old when I helped my uncle load up his prize bull in to a trailer. We were taking it to a neighbor to service one of his cows. After I witnessed that, I knew I didn't want anything to do with being serviced.
I usually only think of these two words, in this context, when vendors are talking about social media
It's funny how people interpret words differently. I have been "engaged" twice. The first time, I came to my senses. The second time, it took twenty five years and a lot of money to correct the problem. "Service" is another. I was about ten years old when I helped my uncle load up his prize bull in to a trailer. We were taking it to a neighbor to service one of his cows. After I witnessed that, I knew I didn't want anything to do with being serviced.
I usually only think of these two words, in this context, when vendors are talking about social media
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- May 1, 2005
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- May 27, 2010
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"Facebook isn't needed."
I disagree. Reminds me of once upon a time when a very wise man said: "A dealership website isn't needed."
