- May 1, 2006
- 4,146
- 3,012
- Awards
- 13
- First Name
- Alex
Something I wish I knew when I was a dealer...
4 out of 5 sales do not use your service department
People who don't use service have a single-digit chance of coming back to buy another car from you.
Buyers who use service one time are twice as likely to come back to buy another car.
Your golden customers are the ones who used your service department 4 or more times before buying their next vehicle. They can represent nearly half your service customers.
If I knew this when I was selling cars, I would have introduced every customer to service!
4 out of 5 sales do not use your service department
People who don't use service have a single-digit chance of coming back to buy another car from you.
Buyers who use service one time are twice as likely to come back to buy another car.
Your golden customers are the ones who used your service department 4 or more times before buying their next vehicle. They can represent nearly half your service customers.
If I knew this when I was selling cars, I would have introduced every customer to service!
