- Apr 6, 2009
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Sub-Prime Sites & Inventory
- Thread starter Mitch Gallant
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- May 1, 2006
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- Alex
Yes it should have inventory because that what drives people to you. I'd price it in payments.
- Apr 16, 2009
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- Blake
- Apr 6, 2009
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- Mitch
Alex, that's exactly what I'm doing now. I'm wondering if for a sub prime store if it's crazy to simply have a "Squeeze Site" (Check Out String Here) to drive people to through direct mail pieces. I'm trying to brainstorm some ideas on how to grow our business while keeping our guys special finance focused. I'm a huge proponent of transparency and our subprime strategies get me to the edge of my seat and fired up with how much they want to hide.
- May 1, 2005
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- Jeff
Ditto on that one! Payments all over the place.
Anyone know of any decent Payment applications that you can plug into your dealer websites??
I ran across this one ... DoALease.com - Your link to leasing. (it's NOT only leasing)
- May 1, 2006
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- Alex
I bet Dealer.com can do something with their "Cat Fish" Payment pop-up that comes up on the inventory details pages on our sites....like this one: Used BMW M5, Virginia Beach - Norfolk | Checkered Flag Stock: BMWalex
- Apr 6, 2009
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- Mitch
Great idea Alex, I know our DDC Ford site could probably fall under that category. Our subprime site is ... well cheap and has a few less bells and whistles... but ive called to ask the questions.
You need a very strong excuse not to have inventory and I wonder if there is one at all. The focus is always planting the "we sell credit" seed and "we're the best at it" but it only makes it tougher if they land on a specific vehicle they cant afford/get approved on.
You need a very strong excuse not to have inventory and I wonder if there is one at all. The focus is always planting the "we sell credit" seed and "we're the best at it" but it only makes it tougher if they land on a specific vehicle they cant afford/get approved on.
✨ AI Highlights
Dealers debate whether subprime dealership websites should display inventory and how to present it, with consensus favoring full inventory listings priced in monthly payments rather than total price to appeal to credit-challenged buyers. Contributors discuss tools like Dealer.com's payment calculators and squeeze pages as strategies to drive traffic while maintaining a "we sell credit" messaging focus. The key insight is that having transparent inventory actually strengthens subprime dealerships' market position by managing customer expectations upfront rather than hiding vehicle availability.
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