When I told you I wanted to make it digital you told me no...paper was better...Remember???
I am looking for a few dealers that want to participate in a web survey, done at delivery.
Goal: Create a Road Map to Your Store.
Concept: A high level look at your shoppers journey to gain insights into invisible parts of the car buying journey.
It's a web based survey. You'll need to come up with a system and oversee this. Your org will interview every buyer at some time before they leave your store. It can be done at F&I or by your reps. If you're interested, this takes effort for me and you, so only sign up if you have authority to make this happen on your end
PM me here or send me an email at joe [dot] pistell at dealer [dot] com
Are you sharing the data?
Joe Pistell proposes a post-sale delivery survey system to map the customer journey and identify which marketing channels actually drive sales, offering to host and customize surveys for interested dealers using SurveyGizmo. His data from running this survey at a previous dealership revealed surprising insights: 85% of sales came from customers who visited the dealership's website (many multiple times), 70% of sales were repeat buyers or referrals, TV ads had low effectiveness despite high awareness, and referrals/word-of-mouth proved far more valuable than dealers typically realized. The key insight is that delivering surveys post-sale when customers are relaxed yields honest answers that expose invisible but critical aspects of the buying journey, enabling dealers to make data-driven marketing decisions rather than relying on assumptions.
