Looking for any campaign suggestions to drive vehicle appraisals and trade acquisitions utilizing - SEM, Facebook, Craigslist, email blasts and or any combo
Taking the buyback mailer digital...
- Thread starter VVAuto1
- Start date
- May 1, 2006
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- Alex
With targeted advertising that includes your own database (Facebook and email especially) you can put a message out that says "we need your <insert model> and will pay more for the next 4 we buy."
I have done this in email campaigns and had GIGANTIC response rates. Especially when the message looks as 1 to 1 as can be done. My best results were with mini vans when we really did need them. Always funny how the more genuine the message the better the results were.
I have done this in email campaigns and had GIGANTIC response rates. Especially when the message looks as 1 to 1 as can be done. My best results were with mini vans when we really did need them. Always funny how the more genuine the message the better the results were.
We have a product that sends these emails/letters - the response rate boggles my mind anytime someone does a properly targeted campaign.
Customers buy into the "they need my car, therefore they'll pay top dollar" pitch all the time.
