Taking the buyback mailer digital...

[VVAuto1]

Looking for any campaign suggestions to drive vehicle appraisals and trade acquisitions utilizing - SEM, Facebook, Craigslist, email blasts and or any combo

 

[Alex Snyder]

With targeted advertising that includes your own database (Facebook and email especially) you can put a message out that says "we need your <insert model> and will pay more for the next 4 we buy."

I have done this in email campaigns and had GIGANTIC response rates. Especially when the message looks as 1 to 1 as can be done. My best results were with mini vans when we really did need them. Always funny how the more genuine the message the better the results were.

 

[craigh]

With targeted advertising that includes your own database (Facebook and email especially) you can put a message out that says "we need your <insert model> and will pay more for the next 4 we buy."

We have a product that sends these emails/letters - the response rate boggles my mind anytime someone does a properly targeted campaign.
Customers buy into the "they need my car, therefore they'll pay top dollar" pitch all the time.