- Oct 28, 2014
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- Skutch
This week, Tesla upgraded all it’s cars to self-driving over wi-fi for free.
#ThinkAboutHowThatHappened
A DealerRefresh community member created a discussion thread to aggregate Tesla news—both positive and negative—and initiated conversation with examples including a Wisconsin lemon law lawsuit and announcements about cheaper lease options. The thread reveals dealer industry skepticism toward Tesla's marketing claims (such as "$408/month" leases that actually cost $1,012/month) and concerns about Tesla's lack of traditional dealer networks for customer support, while also acknowledging Tesla's strong international appeal and competitive pricing relative to luxury alternatives.