A dedicated in-house person can help better co-ordinate with vendors, increase efficiency in budgeting, performance and other aspects. After all someone physically present at the showroom/lot knows what's going on and needs attention instantly rather than waiting for the vendors to analyze data and figure out.
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
The Pros and Cons of Inhouse or Outsourced Marketing efforts
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
Dealers debate whether to keep marketing in-house or outsource, with consensus that the best approach depends on dealership size and resources. In-house marketing offers better control and faster execution but requires finding skilled staff, while outsourcing reduces costs and provides expertise but sacrifices direct oversight—with most respondents recommending a hybrid approach where dealers handle creative/strategy tasks in-house while outsourcing specialized services like PPC, BDC, and warranty administration.
Replies
Views
10
9,947
Started
Last Reply
Latest posts
-
Looking for CARFAX Access Partnership- Latest: Jeff Kershner
-
