Tik Tok, what's your plan?

[Marc Lavoie]

So it feels like it's here to stay, how are you (dealers & vendors), planning on using that thing?

 

[craigh]

Is anyone over the age of 16 on Tik Tok?
I've never seen it in real life, only in YouTube videos.

 

[Marc Lavoie]

Yeah I get your point...

But the thing is with those damn teens, they grow up!

Remember when everyone laughed at IG?

 

[mikesayre]

Funny you brought that up, I just installed over the weekend and appointed my 12 year old daughter as the VP of Tik-Tok Training to help me out.

I have no idea yet, it seems like the new vine..? I think gifs and video would be the best content and then share that out to your network..?
Snapchat would be in the same realm for me, not sure what to do with it yet either.

 

[Brittany]

I think Tik Tok needs a little bit more time before investing anything into. Those damn teens grow up, but after watching Vine fall away, I'm not too hopeful Tik Tok will stay around long enough for those kids to be ready to buy a car. But who knows, social media is finicky like that

 

[thomasdef]

I'm in on the Tik Tok hype. I'm just not too sure what "good" looks like right now for digital advertising for dealerships. I've seen some really great steps forward from Tik Tok for digital retail like allowing you to link in bios, as well as the ability to direct a click from their videos to a landing page. Will be interesting to see what the next step forward for them is.

Also RE: Vine, they fell away because of a lack of funding. Tik Tok fortunately (unfortunately?) is owned by a Chinese company called ByteDance with copious amounts of cash. They should be around for a while, and have a shown a willingness to make changes and adapt. We're trying new things with Tik Tok video and would love to share plans offline with anyone interested.

 

[Brittany]

I'm in on the Tik Tok hype. I'm just not too sure what "good" looks like right now for digital advertising for dealerships. I've seen some really great steps forward from Tik Tok for digital retail like allowing you to link in bios, as well as the ability to direct a click from their videos to a landing page. Will be interesting to see what the next step forward for them is.

Also RE: Vine, they fell away because of a lack of funding. Tik Tok fortunately (unfortunately?) is owned by a Chinese company called ByteDance with copious amounts of cash. They should be around for a while, and have a shown a willingness to make changes and adapt. We're trying new things with Tik Tok video and would love to share plans offline with anyone interested.

Definitely interested to see how this goes for you guys! Keep us updated

 

[ChrisR]

Like others have said, IG was laughed at, before it grew up. Before that, Facebook was *only* for those with a .edu email address. Now, what's the age group of those platforms?

Thanks for the reminder to finally set up the account, posted our first Tik Tok this morning, as we're cleaning snow off cars, preparing for a *it better be* busy Black Friday of sales!

 

[john.quinn]

Just had to ask the wife... had never heard of Tik Tok. Never heard of Vine either... and I'm semi-embarrased to ask -- what is the aforementioned "IG" at which people should not have scoffed?

 

[Jeff Kershner]

Just had to ask the wife... had never heard of Tik Tok. Never heard of Vine either... and I'm semi-embarrased to ask -- what is the aforementioned "IG" at which people should not have scoffed?

John, John, John --