• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

To Micro-site or not to Micro-site?

Jump to latest Follow Reply
#31
Hi Paul,

I understand where your coming from. With microsites is it just a "wait and see" type of site ? The reason why I ask is because when I search for "Torrance Honda Pilot" or "Torrance Honda S2000" in google I can't see where these sites are coming up in the google search results. Please advise.
 
#34
Well the term "Special Financing Tulsa" is very non competitive and 6 links is probably all that is needed to get it there. Even the terms you referenced above are super non competitive and are not even worth worrying about going after. All you have to do there is "bait" the spiders to your site to rank for those very low competition search terms.

SEO is not rocket science. Anchor text links in, directory submissions and search engine submissions are the cornerstone of a SEO strategy.
It has to be done in a way to make it appear natural to keep the site out of the "sandbox".

One of the things that is ignored in much of the automotive seo out there is that most sites do not anchor out to authority sites to build search engine trust. But that is a different subject completely off this topic. If you wish to discuss it more it is not hard to find my contact info.
 
#35
I have to disagree with you Paul, Special finance in Tulsa or Oklahoma for that matter is a very competitive market. I think you have again missed the point of what these micro sites do for the main website. You are so correct in that SEO is not rocket science, hence you are able to do it in a limited degree, but you are incorrect with your statement that search engine submissions are the cornerstone of SEO, as I have never submitted any site to search engines, if you have quality links and proper content the spiders for the search engines will find you and rank you higher and find you more relevant than if you submit them. This last statement comes from Google themselves you can hunt for it yourself on you tube if you like, Most of what I do comes directly from Google as I believe that if you follow what they tell you then of course you will succeed as they control what is relevant. In retrospect all of my search terms, links, and websites come from what I have learned directly from Google webmaster tools, analytics and Yahoo search. Also with the amount of visitors I receive on jimgloverchevy.com and the quality leads that are submitted I think I have succeeded were many others fail. Thank you again for you time and comments.
 
#36
If you have listed your site in the "Google Webmaster Tools" then you have submitted it to Google. Also using google analytics may even be a form of submission but that is subjective.

Wordtracker shows no search volume for "Special Finance Tulsa"

The Number 2 listing which is your website is a error page.

A person shopping for a car with bad credit is not going to google "Special Finance Tulsa". "Bad Credit Car Loans in Tulsa" or "Buy a Car in Tulsa with bad Credit" may be more appropriate. Granted the market may be very competitive but the search term is nil except for the few that have been performed after reading your retort.

With that being said I am glad it is working for you well. I hope my competitors try to rank for nil search terms while I go after their name.
 
#39
you just dont get it, thats ok. you read into it what you want to but just go back and read between the lines. You might be able to fiqure it out. Wait let me help you again, from five websites covering 20 keywords or phrases I rank 1 to 3 for those terms, which are relevant to what Google has told me, not word tracker whew. I have nothing to do with Riverside Nissan as they are sonic automotive. Being involved in Google webmaster tools has nothing to do with submitting sites to search engines, geezzz. Last but not least I will try one more time, Micro sites assist my main website in search engine rankings for search terms that did not rank well for before. Next.
 
#40
You don't get it. Listing a site into "Google's Webmaster Tools" is submitting it to Google. Especially if you listed a site map for them to spider.

Nobody has said that they will not help your site rank for other terms. That should be one of the primary reasons to have one unless it is unbranded to "trick" people into submitting a lead.

You keyed in on "Special Finance Tulsa" not being a high competition keyword and got your feathers ruffled. It may be a very highly competitive part of your business but it just does not have much search volume. You will never get the search numbers out of google for any term. Tools like Word Tracker do help estimate them. Google will help you measure the amount of traffic though for your keywords.

What is the amount of traffic you get for the search term "Special Finance Tulsa" that converts to leads then to sales. That is the real value of having those keywords and it all can be done in Google Analytics. (Measuring ROI on Search Terms)

One of the benefits for having two pages on the front of the serps for that term you will capture most of the traffic from the occasional search. Kudos...
 

Latest posts

Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu