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Dealer Authority INVENTORY

Transferring customer data from between dealerships

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Brad Burlingham

Brad Burlingham

Over the Curb
May 28, 2009
70
21
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Brad
#1
Does anyone have experience (preferably in CA) moving data from one dealership to another (same brand) from a legal standpoint. I'm reaching out to ComplyAuto as well, but i'm looking for some legal guidance on what we can and cant do when it comes to transferring customer data and marketing to them from the new dealership crm (email, social and direct mail).
 

✨ AI Highlights

  • Brad Burlingham asks for legal guidance on transferring customer data between two same-brand dealerships in California, specifically regarding what can be done with email, social, and direct mail marketing.
  • Responses emphasize checking the original privacy notices presented to customers, reference potential California privacy thresholds around 20,000 residents, and note that the legality depends on what PII was collected and how its use was disclosed.
  • No definitive answer emerges, but the consensus points toward reviewing existing privacy disclosures and potentially consulting compliance specialists like ComplyAuto.

Brad Burlingham asks for legal guidance on transferring customer data between two same-brand dealerships in California, specifically regarding what can be done with email, social, and direct mail marketing. Responses emphasize checking the original privacy notices presented to customers, reference potential California privacy thresholds around 20,000 residents, and note that the legality depends on what PII was collected and how its use was disclosed. No definitive answer emerges, but the consensus points toward reviewing existing privacy disclosures and potentially consulting compliance specialists like ComplyAuto.

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