If I was a dealer to cover my rear end, I would have a form for the customer to sign saying "I understand that I am not being given all my options to finance my purchase due to being a TrueCare shopper"
-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
TrueCar at it Again!
- Thread starter Jerry Thibeau
- Start date
✨ AI Highlights
- Dealers are reporting that TrueCar contractually restricts them from presenting competing financing options to USAA pre-approved members, even when those alternatives (like manufacturer financing) offer better rates and incentives—forcing customers to overpay contrary to TrueCar's "Never Overpay" marketing promise.
- The core issue is that TrueCar appears to have a financial partnership with USAA and penalizes dealerships for not maintaining a minimum percentage of USAA-financed deals, prioritizing the platform's profit over customer savings and dealer profitability.
- Multiple dealers express frustration that they're being kicked out of the program for doing what's right for customers, suggesting the need for dealers to document these restrictions to protect themselves.
Dealers are reporting that TrueCar contractually restricts them from presenting competing financing options to USAA pre-approved members, even when those alternatives (like manufacturer financing) offer better rates and incentives—forcing customers to overpay contrary to TrueCar's "Never Overpay" marketing promise. The core issue is that TrueCar appears to have a financial partnership with USAA and penalizes dealerships for not maintaining a minimum percentage of USAA-financed deals, prioritizing the platform's profit over customer savings and dealer profitability. Multiple dealers express frustration that they're being kicked out of the program for doing what's right for customers, suggesting the need for dealers to document these restrictions to protect themselves.
Replies
Views
10
6,147
Started
Last Reply
Latest posts
-
Automotive Photographer Rates 2026?- Latest: Jeff Kershner
