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A dealer expresses frustration with declining TrueCar lead quality and conversion rates, noting that leads are less responsive and consumers are upset by aggressive dealer contact, while other dealers confirm similar experiences and attribute the decline to TrueCar's algorithmic lead distribution changes and lack of consumer transparency about lead submission. The consensus is that TrueCar's lead quality has degraded significantly over time—particularly affecting historically strong sources like USAA—with close rates dropping from double digits to single digits or lower, though dealers acknowledge they still receive enough deals monthly to justify maintaining the service despite poor performance.
