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TrueCar Scam on Dealerships - Transparency For ALL?

i read through a few of these comments here, but wanted to watch the 1st video listed there. it is labeled private, however i think if you post the URL or it from yourtube here, i will be able to click and see it. the 1nd video, i couldn't watch because Stephen Tyler and DMC were too loud for me to hear the guy. 
 
I said this over on the forums, but will add it here too! I live in one the, if not the best pro-dealership states in the US, VIRGINIA! Our associations are awesome and work hard with legislators to protect dealers. Why do I say this, here is why. "Bird-dog" fee's are illegal in Va! It is illegal to pay anyone or an company acting as a broker a fee for selling a car in the state of Va that is not lic to sell cars in Va! 

Was at our annual Hampton Roads Auto Dealers Assoc meeting where VADA visits to bring us up to date. There was great discussion about vendors and "bird-dog" fees in Va. It is illegal to pay anyone that is not a lic salesperson in your store in the state of Va a fee for selling a car! Acting as a broker is illegal in Va essentially. Its a $1,000 fine for each case they find, to the dealer! It was said it is starting to be watched more closely and the dealer board is well aware of it! VADA stance - they are anti-broker!Just passing on the info. 
 
"We get information from dealers and consumer systems; we also buy data from DMS providers. And we’re now seeing it come in from lenders and insurers. It’s also available at state registration tax and title office. Anyone who buys or sells a car leaves a data trail, and understanding this data can be key. This data includes make, model, trim condition, configuration of cars, all down to the ZIP code,” Painter told Auto Remarketing." TrueCar Launches ClearBook 2.0, Signs 3-Year Exclusive Yahoo Autos Deal
 
Dear Anti-Dealer Arnold T, A PR from Zag/TrueCar is RESEARCH?

That PR is HORSE SHIT. 

C'Mon Arnold, read it again.  No where in that PR does it say that TrueCar gets THE PRICE PAID from any source.  

Read it for what it says, not for what you want it to say.
 
AT, I get juvenile when I ask you for details on your blog link, you wrote:

"...Dealers have been sending their transactional and inventory data to 3rd parties for YEARS. This isn’t some new phenomenon that’s all of a sudden appearing."

This was news to me, so I ask for details,  all I get back is "I don't have time to reply to this".

If you made an assumption that was an error, that's aok,  I make them all the time (including my juvenile replies to you). 

Sorry, you made the bed your lying in.

The horse is dead. I'm done beating it.
 
Dealerships are totally screwed up in this way.  The spend thousands on lead but they seem to lose existing customers by poor treatment in sales or service.  They dont seem to understand aquisition costs.  It cost less to keep existing customers than paying for new ones.  They shoot themselves in the foot by hiring people who have no clue about selling cars.  I was at a BMW dealership where the GM hired a massage therapist and then wonders why she doesnt sell any cars.