I brought this to my Internet Manager's attention this morning and she is highly considering taking us offline once this goes into affect. I don't understand how truecar is still proceeding with the new write off policy, considering the number of dealers that unsubscribed within the last 24 hours. 13 franchises within our Auto Group have been signed-on truecar for the last two years. It's going to hurt big time when they loose clients like such as our auto group for example and they'd be stupid if they do revise the policy.
For the last 3 years I've been doing Internet Sales at the Manfredi Auto Group and to be honest, I'm happy that our dealer is possibly unsubscribing. Before we started using truecar, I made my daily phone calls at a comfortable pace and finished way before my 8 hour shift was over;this allowed me to do other work around the office such as update the sold board. My daily phone calls have more than tripled since we took on truecar and I have to work an 11-hour day if I want to come close to finishing my work. I wouldn't complain if we were getting overloaded with great-quality leads, but truecar leads are far from that. A majority of them have bad contact information, are too far from the dealership or are getting an impossible truecar price elsewhere. My favorite is when TRUECAR allows the customer to build and be quoted on a trim that doesn't exists......ppphahaha.
At the same time, this can be a good oppertunity for certain dealerships. Lets say I owned a dealership and noticed that a majority of my competitors have unsubscribed from truecar, then I would think more than twice before unsubscribing. Would it be worth staying online?
