- May 11, 2026
- 39
- 5
- Awards
- 5
- First Name
- Darren
Today's Tip: Look for keywords where your dealership is already close to ranking on Google's first page.
Why it matters:
Not every SEO opportunity requires creating new content.
Your dealership may already have pages appearing in positions 11–20 of Google's search results for valuable searches.
These pages are generating impressions but may be receiving relatively few clicks.
Sometimes, improving existing content, strengthening internal links, or better matching search intent can help these pages become more competitive.
Rather than starting from scratch, focus on opportunities where your dealership already has some organic visibility.
Action Item:
Open Google Search Console and navigate to the Performance report.
Filter for search queries with an average position between 11 and 20.
Look for relevant searches related to vehicle inventory, financing, trade-ins, or service.
Choose three queries with meaningful impressions and review the pages appearing for them.
Identify opportunities to improve those pages through more useful content, clearer headings, or relevant internal links.
Takeaway:
Some of your best SEO opportunities may already be sitting on Google's second page. Find them before creating more content.
Why it matters:
Not every SEO opportunity requires creating new content.
Your dealership may already have pages appearing in positions 11–20 of Google's search results for valuable searches.
These pages are generating impressions but may be receiving relatively few clicks.
Sometimes, improving existing content, strengthening internal links, or better matching search intent can help these pages become more competitive.
Rather than starting from scratch, focus on opportunities where your dealership already has some organic visibility.
Action Item:
Open Google Search Console and navigate to the Performance report.
Filter for search queries with an average position between 11 and 20.
Look for relevant searches related to vehicle inventory, financing, trade-ins, or service.
Choose three queries with meaningful impressions and review the pages appearing for them.
Identify opportunities to improve those pages through more useful content, clearer headings, or relevant internal links.
Takeaway:
Some of your best SEO opportunities may already be sitting on Google's second page. Find them before creating more content.
