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Joe Pistell creates a brief survey to gather data on email closing ratios across dealerships, asking about sales mix (new vs. used), email lead sources, phone number availability, BDC staffing, and monthly lead volume.
After initial confusion about the survey's focus, Joe clarifies it targets email metrics specifically and recruits ISMs, GSMs, and marketing professionals to participate.
The thread shows modest participation with a few respondents contributing data, though Joe never publishes or discusses the actual results.
Joe Pistell creates a brief survey to gather data on email closing ratios across dealerships, asking about sales mix (new vs. used), email lead sources, phone number availability, BDC staffing, and monthly lead volume. After initial confusion about the survey's focus, Joe clarifies it targets email metrics specifically and recruits ISMs, GSMs, and marketing professionals to participate. The thread shows modest participation with a few respondents contributing data, though Joe never publishes or discusses the actual results.