- Apr 7, 2009
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Relevance and the Comment Generator…
Over the years, many web vendors have built Comment Generators(CG) in an attempt to sells cars. Most all have fallen short of their expectations. They completely miss the simple yet elusive door way into making text relevant to the shopper.
To make a CG ring the bell, you’ve got to know where the shopper's head is at. Auto shopper relevance is found via the vehicle segment (i.e. mini-van, pickup truck, sports car, SUV, etc...) Compare the needs and wants of a mini-van shopper to a sports car shopper. Mini-van shopper wants to know about # of seats and air bags and rear back up cameras, the sport car buyer could care less about airbags, they want to know about the engine and tranny and how they'll look driving it.
All vehicles belong to a segment, then, within the segments there are sub segments that are simple to isolate. The features and needs of a Kia SUV buyer are different than of the Cadillac SUV buyer.
If you DIY your vehicle comments, use the vehicles segment (aka the vehicle class) to drive your writing.
Over the years, many web vendors have built Comment Generators(CG) in an attempt to sells cars. Most all have fallen short of their expectations. They completely miss the simple yet elusive door way into making text relevant to the shopper.
To make a CG ring the bell, you’ve got to know where the shopper's head is at. Auto shopper relevance is found via the vehicle segment (i.e. mini-van, pickup truck, sports car, SUV, etc...) Compare the needs and wants of a mini-van shopper to a sports car shopper. Mini-van shopper wants to know about # of seats and air bags and rear back up cameras, the sport car buyer could care less about airbags, they want to know about the engine and tranny and how they'll look driving it.
All vehicles belong to a segment, then, within the segments there are sub segments that are simple to isolate. The features and needs of a Kia SUV buyer are different than of the Cadillac SUV buyer.
If you DIY your vehicle comments, use the vehicles segment (aka the vehicle class) to drive your writing.