Uncle Joe's Make Over Diary

[joe.pistell]

The links below are examples of The Beast (aka Google) growing outside search.

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Flights - Google Search
https://www.google.com/advisor/home


Google Product Search
Google Trusted Stores
How to become a
Google Trusted Store

Add Google Trusted Stores code to your website
For 28 days, Google will monitor your shipping and customer service
If you perform well, the Google Trusted Stores badge will begin appearing on your site

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[joe.pistell]

Google is no longer calling itself a "search engine", it's calling itself a "knowledge engine"



This model will apply to Commerce... absolutely.

 

[joe.pistell]

Thnx to Matt S at HomeNet for skype'ing this to me:

User Experience Takeaways From Online Car Shopping | Smashing UX Design

Good stuff.

 

[joe.pistell]

The stock market has been rolling over, down roughly 8-10% since April.

All types of evidence is around saying that auction prices are dropping. Autoremarketing | Black Book Weighs Used-Price Aftermath of 900K Additional Units; CNW Gauges Used Sales

The observation remains valid.
May Manheim index = 125.1. Manheim - Consulting

We'll see if it drops for Junes #'s.

Wholesale Update.

The wholesale Used / S&P 500 correlation is alive & well
NADA Used Car Guide: Wholesale Prices Increased By 3.2% | Dealer Communications

See 3/27/2012 Chart of the S&P 500 (Last bar on the right)

Reference:
Manheim’s Used Vehicle Index | Velocity | DalePollak.com
http://forum.dealerrefresh.com/f39/facebook-ipo-2452-2.html#post21462

 

[joe.pistell]

Another PROUD PAPA Moment!

How's my step daughter doin'?


That was a totally unscripted walk around!

The walk around videos are embedded under the main pic of the VDP (unit just sold seconds ago! damn!)http://www.usedcarking.com/2011-Nissan-JUKE-4dr-Wagon-Variable-S-WT19265#tippytop

Lookin' good!

p.s. any ideas or suggestions are welcome!

 

[DrewAment]

Another PROUD PAPA Moment!

If she did that unscripted, all I can say is WOW!

I think the videos like this are are awesome. Casual look with a "real" feel. IMO - The professionaly produced/looking ones always turn me off. People do the selling. Green screens and a high production = higher costs and time, with no real ROI.

 

[joe.pistell]

Here are merchandising examples of how I embed the videos prominently on the VDP

Used 2011 Cadillac SRX For Sale Near Syracuse NY

Used 2008 Toyota Tacoma For Sale Near Syracuse NY

Used 2011 Hyundai Elantra For Sale Near Syracuse NY

 

[ddavis]

Not being a Nissan store, that blew me away. She does better walk arounds than 95% of salespeople.
Honest, informative, enthusiastic, strong call to action, I don't know how anyone could improve on that with a script.

 

[joe.pistell]

----Before and After------

BEFORE:

Up to my armpits in photobooth upgrade. 300% more lights. New curtains, new floor.

50% done, Just rolled my 1st unit into it
View attachment 754
akkk! My overhead diffuser had better work, or I'm in a heap of trouble!

AFTER Disfuser fabric added

 

[joe.pistell]

BEFORE:




AFTER