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Uncle Joe's Makeover Diary 2.0

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#21
joe.pistell said:
This precious place is the 11th hour in the shopping journey and it's exactly where a car shopper gets frustrated and wants a human product specialist to help...
Click to expand...

Car Shoppers don't want Digital Retailing, they want Collaborative Retailing (CR). CR brings the product expert out onto the internet. Watch DR's interview with Prestiege Volvo's Matt Haiken, Matt sets the stage for "how to CR" https://www.facebook.com/dealerrefresh/videos/matt-haiken-of-prestige-volvo-talks-about-life-after-covid/1544099489088606/

Scaling CR (where one CR specialist can help dozens of cars shoppers at once) needs a dedicated communications work area. Keep a close eye on @todd.smith, I've seen his prototypes and he's nailed Dealer CR at scale.
 
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#23
American Airlines squeeze page idea: ---> "Accept Restrictions".... is this profit generating genius or is it survival?
1668693112308.png
My Takeaways:
$39 offers from Frontier and Spirit have created an ecommerce WAR in air travel. Frontier and Spirit are gaming the aggregators (like kayak) with low ball offers, then, totally crushing ppl in the back end (bag fees, seat selection fees, etc). The giants like AA were forced to counter and REDUCE it's standard services to create a new, lower level of standard services.

Conclusion: The price whores (Frontier/Spirit air) have made me appreciate all of the unpaid svcs the major carriers give us.
 
#24
Continuing, this "Accept Restrictions" theme

Lets noodle a bit and Connect this to Automotive Retail Strategy...
What if you looked at the entire automotive retail workflow and broke out all "non-pay" services that dealers do every day and created a new... lower level of standard services, then merchandised the car in this manner?

Choose your Price!
1668697044391.png
Basic: $17,344 (has restrictions)
Members: $18,880

​

Basic: "Accept Restrictions"​

  • One price. $17,344
  • No Mechanical or visual repairs
  • Full inspection Transparency:
    • Our presale Inspection Check list reveals $1,131.00 in Mechanical or visual repairs needed
  • No detailing
  • DIY Test Drive Kiosk
    • Walk in only, no appts.
    • Credit Card req'd
    • $50 per test drive
    • 30 min/10 mile max
  • DIY Checkout, our in-store kiosk will help you manage all tasks needed
    • Trade-in one price express
    • Bank payoff
    • Sales papers
    • DMV forms and plates
    • State Inspection (required)
    • Loan selection
  • No repair cost insurance available.

​

Member's: "Move to our Man Cabin"​

  • Member's Best One Price. $18,880
  • Fully inspected and all repairs completed.
  • Professionally detailed to like new condition.
  • Full concierge services
    • Non-commissioned experts help you thru the entire experience.
  • Test Drive Reservation
    • Pick your best time, Your test drive Vehicle is reserved for you
  • Price Improvement Services including:
    • Trade-in
    • Bank Loan Rates
    • repair cost insurance
  • We oversee and execute all paperwork
    • Banks
    • DMV
    • etc

Shopper seeking a premium experience concludes: "Wow, the car dealer does a lot for me!"
 
#27
joe.pistell said:
Dear Diary.
Please help me build/find a way to KILL "Check Availability" button
Click to expand...
Let's work backward - why do we need a check availability button?
  1. Website inventory is populated by antiquated CSV files that are often only updated daily
  2. There can be multiple-day delays from DMS<>CRM<>IMS <> IMS #2 <> Website
So, in order to eliminate the need for a check availability button, there needs to be a way to guarantee that the vehicles for sale online are actually available. This would necessitate the need for a real-time inventory management API that communicates with the DMS, CRM, IMS, and website.

But I think we would all agree that "Check Availability" is 10x better than former dealer favorite "Get E-Price." And it played right into the current (or now previous) market conditions - inventory is flying off the lot and may not actually be available.
 
#28
joe.pistell said:
Car Shoppers don't want Digital Retailing, they want Collaborative Retailing (CR). CR brings the product expert out onto the internet. Watch DR's interview with Prestiege Volvo's Matt Haiken, Matt sets the stage for "how to CR" https://www.facebook.com/dealerrefresh/videos/matt-haiken-of-prestige-volvo-talks-about-life-after-covid/1544099489088606/
Click to expand...
Polestar dealers do not even have a website of their own - everything is at the tier 1 level on polestar.com.

Will other OEM's move down this path? It seems like many are...
 
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