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RE, @Alex Snyder showed me his full transparency 'out the door' UI and I jumped out of my chair. With my car-shopper hat on, the completeness of fees was inspiring (i.e. the unknowns are now known).
Uncle Joe's Makeover Diary 2.0
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RE, @Alex Snyder showed me his full transparency 'out the door' UI and I jumped out of my chair. With my car-shopper hat on, the completeness of fees was inspiring (i.e. the unknowns are now known).
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- Mar 21, 2012
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I honestly prefer the before, but I have discovered there's something to be said about using ugly ads as a way to create a pattern interrupt and stop the scroll.
For example, I've been seeing better results from less polished facebook ads.
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Ryan,
I am going to exaggerate the auto marketplace SRP as I see it:
I am a merchant. Every marketplace I look I see listings that look identical. Creative merchandiser's see this as an opportunity.
---Retailing is a zero sum game (i.e. my sale takes share away from my competitors)---
Merchandising is a weapon to take share, and, Merchandising is ART with a strategy and a desired outcome. How you define your "ART with a strategy and a desired outcome" is different than mine, and together we make a market filled with choices.
- Mar 21, 2012
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There's no doubt about it, real photos with or without text overlays are always better than stock images.Ryan,
I am going to exaggerate the auto marketplace SRP as I see it:
View attachment 8884
I am a merchant. Every marketplace I look I see listings that look identical. Creative merchandiser's see this as an opportunity.
---Retailing is a zero sum game (i.e. my sale takes share away from my competitors)---
Merchandising is a weapon to take share, and, Merchandising is ART with a strategy and a desired outcome. How you define your "ART with a strategy and a desired outcome" is different than mine, and together we make a market filled with choices.
PS: I'm saying even though I don't personally prefer the aesthetics of your art, I agree it works as a pattern interrupt to stand out and therefore generates results.
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I had to zoom in to see the 'd"
I have bifocals. so it was hard to see the cursive fade into the tire color.
A white background would clear that up and still stick with the esthetic you are going for.
I have bifocals. so it was hard to see the cursive fade into the tire color.
A white background would clear that up and still stick with the esthetic you are going for.
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- Apr 7, 2009
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In the mock of Silverados (above), I used stock shots to represent the 'sameness' of SRP listings (from a shoppers POV).
This is what I am referring to:
They all look alike, so the shopper scans price and miles. The car shopper has a small window of time and they 'pogo-stick' from SRP-to-VDP-to-SRP-to-VDP. Price & Deal Buckets drive CTR.
From my POV, Merchandising strategy is to differentiate the VIN and the Dealer ---AND-- create a UX that assists the shopper's task.
I spent 3 weeks completely immersed in the world of Youtube thumbnail strategy and best practices.
My intent was not to emulate this thumbnail work 1:1, but to understand its framework, then, map that back to auto-retail.
My Strategy: "differentiate the VIN and the Dealer ---AND-- create a UX that assists the shopper's task"
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