Uncle Joe's Makeover Diary 2.0

[joe.pistell]

Or I guess we can just wait for the CARS rule

RE, @Alex Snyder showed me his full transparency 'out the door' UI and I jumped out of my chair. With my car-shopper hat on, the completeness of fees was inspiring (i.e. the unknowns are now known).

 

[joe.pistell]

DISC?


Before

 

[Carsten]

What is a free $250 gas car?

 

[joe.pistell]

good feedback, ty

 

[Ryan Everson]

DISC?
View attachment 8874

Before
View attachment 8875

I honestly prefer the before, but I have discovered there's something to be said about using ugly ads as a way to create a pattern interrupt and stop the scroll.

For example, I've been seeing better results from less polished facebook ads.

 

[joe.pistell]

I honestly prefer the before, but I have discovered there's something to be said about using ugly ads as a way to create a pattern interrupt and stop the scroll.

For example, I've been seeing better results from less polished facebook ads.

Ryan,
I am going to exaggerate the auto marketplace SRP as I see it:

I am a merchant. Every marketplace I look I see listings that look identical. Creative merchandiser's see this as an opportunity.

---Retailing is a zero sum game (i.e. my sale takes share away from my competitors)---

Merchandising is a weapon to take share, and, Merchandising is ART with a strategy and a desired outcome. How you define your "ART with a strategy and a desired outcome" is different than mine, and together we make a market filled with choices.

 

[Ryan Everson]

Ryan,
I am going to exaggerate the auto marketplace SRP as I see it:
View attachment 8884
I am a merchant. Every marketplace I look I see listings that look identical. Creative merchandiser's see this as an opportunity.

---Retailing is a zero sum game (i.e. my sale takes share away from my competitors)---

Merchandising is a weapon to take share, and, Merchandising is ART with a strategy and a desired outcome. How you define your "ART with a strategy and a desired outcome" is different than mine, and together we make a market filled with choices.

There's no doubt about it, real photos with or without text overlays are always better than stock images.

PS: I'm saying even though I don't personally prefer the aesthetics of your art, I agree it works as a pattern interrupt to stand out and therefore generates results.

 

[Carsten]

I had to zoom in to see the 'd"
I have bifocals. so it was hard to see the cursive fade into the tire color.
A white background would clear that up and still stick with the esthetic you are going for.

 

[BillVaughnKMC]

I had to zoom in to see the 'd"

I know the feeling....

 

[joe.pistell]

real photos with or without text overlays are always better than stock images.

In the mock of Silverados (above), I used stock shots to represent the 'sameness' of SRP listings (from a shoppers POV).

This is what I am referring to:


They all look alike, so the shopper scans price and miles. The car shopper has a small window of time and they 'pogo-stick' from SRP-to-VDP-to-SRP-to-VDP. Price & Deal Buckets drive CTR.

From my POV, Merchandising strategy is to differentiate the VIN and the Dealer ---AND-- create a UX that assists the shopper's task.


I spent 3 weeks completely immersed in the world of Youtube thumbnail strategy and best practices.

My intent was not to emulate this thumbnail work 1:1, but to understand its framework, then, map that back to auto-retail.



My Strategy: "differentiate the VIN and the Dealer ---AND-- create a UX that assists the shopper's task"