Vauto cheese: Is it to cheesy

[Jason Walter]

We used to use the Autowriter tool and eventually moved to just custom writing all comments on both new and used. When we did use the Autowriter tool I would use the low fat cheese! I would even customize that with some of our own. Hence the reason why we just started writing our own.

I will say that if you do not have the ability then it is a great tool. I think the less cheezier and the more to the point with good info the better. Too much cheese and I think the customer my pass right over it.

 

[Alex Snyder]

We had our salespeople "Adopt" a car and they wrote the "cheese" then the managers would review and post. If the car sold in 30 days the adopting salesperson got a spiff.

I love this idea! :thumbup:

 

[Lrogers]

Thanks for you input everyone. I always get good feedback and I have learned a lot from this site.

 

[Craig]

We use a modified cheese, cut and paste some from vAuto, a little from an online review site....(Google some up i can't give up everything) mixed in with some vehicle specific info like the repair order etc....written in by our on site Graphic Artist/Photo Taker/ Wanna be BMX kid.

My personal opinion is full blown cheese is better than no comments.......but I like my cheese in moderation.