VDP listings for cars.com and cargurus.com

[lander06]

Has anyone seen a complete VDP listing report with specific VINs and search Zip codes for cars.com and cargurus.com?

I would like to reconcile our store’s sales with the VDP listing report. The idea is to combine the VIN with the search ZIP to create a unique search field. Then, do the same with your sales data. Use the MATCH formula in excel to match the combined VIN and Zip VDP data to the combined VIN and ZIP sales data. This would give you a estimate on the how many sales your store can attribute to a cars.com, cargurus.com, etc. Autotrader reps have the reports and will distribute if asked, but I have yet to find someone at cars.com or cargurus.com that can provide the data.

 

[ed.brooks]

Alex Vetter, the President of Cars.com is on twitter @tavetter and so is @langleysteinert, Founder/CEO CarGurus.

Go straight to the top if you want some answers! Good Luck!

 

[Tallcool1]

Cars.com is getting ready to launch a completely new Dealer Center. I have seen the beta version, and it is actually quite an upgrade.

I believe they renamed it the Dealer Hub...not that it matters.

I don't remember specifically if the information you are asking for will be in the new reporting section. I wish I could tell you.

Clint

 

[Jeff Kershner]

Alex Vetter, the President of Cars.com is on twitter @tavetter and so is @langleysteinert, Founder/CEO CarGurus.

Go straight to the top if you want some answers! Good Luck!

Well, there you have it. You may have better luck getting in contact with Sean Peoples at CarGurus. He's on here from time to time, you can find him on twitter too @Sean_Peoples

 

[Sean Peoples]

I just checked, Luke, and it looks like you already have access to our dashboard, let me know if you need me to resend your login data. We don't have the VDP details that you are looking for (we just have the summary of the number of VDP views). We do have the consumer's Zip Code data on the Lead detail report, though. I'll PM you my contact info if you have any further questions.

 

[WillMcG32]

Hey @lander06 , I believe you are a vAuto user. We track SRP/VDP data for each of your cars on ATC & Cars.com. Ping me tomorrow and I can make sure you have it turned on.

@Sean Peoples - Maybe we can catch up offline and incorporate your data as well. Tell Marty Blue I said hey!

 

[TMuellner]

Has anyone seen a complete VDP listing report with specific VINs and search Zip codes for cars.com and cargurus.com?

I would like to reconcile our store’s sales with the VDP listing report. The idea is to combine the VIN with the search ZIP to create a unique search field. Then, do the same with your sales data. Use the MATCH formula in excel to match the combined VIN and Zip VDP data to the combined VIN and ZIP sales data. This would give you a estimate on the how many sales your store can attribute to a cars.com, cargurus.com, etc. Autotrader reps have the reports and will distribute if asked, but I have yet to find someone at cars.com or cargurus.com that can provide the data.

Hi Luke,

Tom Muellner from Cars.com here. So sorry about the mix up. We can definitely help you pull a VDP/activity report; however, we may not be able sync VDPs to zips exactly as you referenced. Your account manager, John, is going to reach out this morning and walk through the reports we can pull with you. If you have any other issues or concerns, feel free to shoot me an email at [email protected].

And as Clint mentioned, we're in the process of rolling out new dealer reporting tools, which should provide an extra layer of insight to shopper activity connected to your dealership and inventory.
.