We are thinking about switching from Carfax to Autocheck strictly due to the rising cost of Carfax. Autocheck will ultimately serve the same purpose. I was just curious if anyone else had made that switch and if they've had any customers push back, wanting the carfax?
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- Thread starter Stephen Hill
- Start date
- Apr 1, 2012
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- Cody
Back when I worked as a Market Director at a dealer group we made the switch. In the few years I was there I think only 1 person had an issue with it. If someone questioned the report we just explained that AutoCheck is part of Experian, the same company that tracks your credit, and that they were as accurate, if not more accurate, then Carfax. We also saved cases where Carfax showed no problems, and Autocheck reported problems.
Very easy sell to customers that AutoCheck is better than CF. We did the same thing at the store when I worked. Saved a ton of money and never had an issue with the customer.
- May 1, 2006
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- Alex
✨ AI Highlights
A dealer asks about switching from Carfax to AutoCheck to reduce costs and whether customers would object. Multiple respondents confirm they made the switch successfully with minimal pushback, noting that AutoCheck (backed by Experian) is equally or more accurate, and suggest that dealers can simply pull a retail Carfax report for the rare customer who specifically requests it.
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