- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
Joe,
Are your stats brand specific or across a group of different dealers?
Are your stats brand specific or across a group of different dealers?
Web Visitors vs Sales --Survey--
- Thread starter joe.pistell
- Start date
- Status
2.57% (38.9 u. visitors/sale) or 25.7 sales per 1,000 visitors. domestic/import. (Chevy & Subaru) rural dealership. dealer(dot)com for primary.
numbers are past 3 month's averages.
numbers are past 3 month's averages.
- Apr 7, 2009
- 4,855
- 2,303
- Awards
- 10
- First Name
- Joe
Very broad Yago. The data quality isn't uniform, so I kept it high level.
The exercise was to try to attach a business value to traffic from Organic SEO and to PPC.
- Apr 7, 2009
- 4,855
- 2,303
- Awards
- 10
- First Name
- Joe
Another interesting test: What's your Car Shopper to Car Service Ratio?
Formula:
[# of Total Unique Visitors*] - [# of unique VDP visitors] = # of service shoppers
*after you deduct the bounced visitors
Formula:
[# of Total Unique Visitors*] - [# of unique VDP visitors] = # of service shoppers
*after you deduct the bounced visitors
- Apr 7, 2009
- 4,855
- 2,303
- Awards
- 10
- First Name
- Joe
- May 1, 2005
- 4,568
- 1,840
- Awards
- 12
- First Name
- Jeff
- Status
