- Dec 30, 2009
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- Yago
Joe,
Are your stats brand specific or across a group of different dealers?
Are your stats brand specific or across a group of different dealers?
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Web Visitors vs Sales --Survey--
- Thread starter joe.pistell
- Start date
- Status
2.57% (38.9 u. visitors/sale) or 25.7 sales per 1,000 visitors. domestic/import. (Chevy & Subaru) rural dealership. dealer(dot)com for primary.
numbers are past 3 month's averages.
numbers are past 3 month's averages.
- Apr 7, 2009
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Very broad Yago. The data quality isn't uniform, so I kept it high level.
The exercise was to try to attach a business value to traffic from Organic SEO and to PPC.
- Apr 7, 2009
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- Joe
Another interesting test: What's your Car Shopper to Car Service Ratio?
Formula:
[# of Total Unique Visitors*] - [# of unique VDP visitors] = # of service shoppers
*after you deduct the bounced visitors
Formula:
[# of Total Unique Visitors*] - [# of unique VDP visitors] = # of service shoppers
*after you deduct the bounced visitors
- Apr 7, 2009
- 5,155
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- Joe
- May 1, 2005
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✨ AI Highlights
Joe Pistell initiates a survey to establish industry benchmarks for website visitor-to-sales conversion rates, frustrated by the disconnect between high web traffic and low dealership sales. After collecting data from multiple dealers, the survey reveals an average conversion rate of 0.79% (approximately 7.9 sales per 1,000 visitors), with a tight range between 4-15 sales per 1,000 visitors, allowing dealers to better value and project ROI from both paid and SEO traffic. The thread also surfaces insights from an analytics vendor showing that conversion rates vary by channel (forms at 0.5-7%, phone calls at 1-4.5%, and chats at 1.5-4.7%), with factors like traffic source quality and keyword specificity affecting performance.
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