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I see vendors just trying to give dealers what they want rather than telling dealers what customers want.
Speaking from my Dealer.com days, most dealers only care about the home page and button colors. When the customer journey is mentioned, the birds start tweeting on the other end of the call.

Then you have what the OEM wants, and that's a totally disconnected beast.
 
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Speaking from my Dealer.com days, most dealers only care about the home page and button colors. When the customer journey is mentioned, the birds start tweeting on the other end of the call.

I have ZERO doubt.

Then you have what the OEM wants, and that's a totally disconnected beast.

Which is usually a disaster.