Passbook will indeed be a game changer. Although businesses need to think through, not only the technology, but the behavioural changes they'll need to manage to yield the full benefits (for the customer and the business). Thought you might appreciate our first attempt at using a Passbook Boarding Pass:
View: http://youtu.be/NqLLWh5JoXs
View: http://youtu.be/NqLLWh5JoXs
