- Nov 21, 2025
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- Carson
Howdy everybody. First time posting on here. Based in SW, Florida.
I was genuinely curious what the unit economics look like for sites and varying scales? VDP's are kinda becoming a melting pot of varying sources, data, partners etc... From a consumer perspective, it all feels like the same experience, and it's never truly enjoyable. Out-linking, re-routing, unclear presentation.
I've tried estimating how many exist on the internet and accounting for duplicates, dealer sites, marketplaces and other aggregators, I'd venture to guess it's ~30-35m at any one point in time. That's a whole-lot of competition, and a wildly scaleable industry.
So I'm curious, based on different scales, how many sources are in any given VDP on your site? What's the cost of producing any one VDP?
I was genuinely curious what the unit economics look like for sites and varying scales? VDP's are kinda becoming a melting pot of varying sources, data, partners etc... From a consumer perspective, it all feels like the same experience, and it's never truly enjoyable. Out-linking, re-routing, unclear presentation.
I've tried estimating how many exist on the internet and accounting for duplicates, dealer sites, marketplaces and other aggregators, I'd venture to guess it's ~30-35m at any one point in time. That's a whole-lot of competition, and a wildly scaleable industry.
So I'm curious, based on different scales, how many sources are in any given VDP on your site? What's the cost of producing any one VDP?
