There's a been a lot of negative feedback towards CarGurus lately. This got me thinking, what other practices are dealers not happy with? Not just CarGurus, but the other marketplaces too - AutoTrader, Cars.com, etc. So I'd like to pose a simple question: Are you happy with your marketplace providers? Tell me what you absolutely HATE, and what you absolutely LOVE or can't live without. Could be about their pricing model, features (or lack of) for dealer and/or shopper users, maybe something with the platform / organization as whole, or maybe you just simply don't get enough leads to justify the price.
What do you want to see from a marketplace listing site in terms of pricing, practices, tools, or features?
As a former operator of a very small independent dealer, I wasn't thrilled with the "package" pricing options. 5 car, 15 car, 25 car, etc. I hate to imagine what some of you are paying as large franchised stores.
DISCLAIMER - This is market research. I'm a software engineer by trade, and a car flipper by habit. I worked at a large new car store for several months to learn the retail part of the business, then I opened my own small independent dealership selling about 5 cars a month. I'm currently iterating on a digital product for dealers and shoppers, and I'm looking for feedback from the dealer community.
What do you want to see from a marketplace listing site in terms of pricing, practices, tools, or features?
As a former operator of a very small independent dealer, I wasn't thrilled with the "package" pricing options. 5 car, 15 car, 25 car, etc. I hate to imagine what some of you are paying as large franchised stores.
DISCLAIMER - This is market research. I'm a software engineer by trade, and a car flipper by habit. I worked at a large new car store for several months to learn the retail part of the business, then I opened my own small independent dealership selling about 5 cars a month. I'm currently iterating on a digital product for dealers and shoppers, and I'm looking for feedback from the dealer community.