Mine are around $299/month. Covers only the inventory portion of the sites, however all of my sites run on Wordpress, all custom. I have the Wordpress inventory script/design ready just need to configure/code it in at some point, then it will be $20/month for hosting (if I can workout the API part). The only website that is not custom is set/forced by the factory (Dealer.com) and it's $1,600/month for a BASIC website. The brand is getting huge kickbacks from that, last year it was $1200, and before it was $800. And what have I seen in return for the price increase? Nothing, all they added was a fancy DDC control panel with stats that are useless, I have a $5/month 3rd party service that trumps that. Not to mention, you can't even customize your site yourself, and if you want changes you pay $100/hr easily..
Dealers ARE overpaying a TON, but let's consider this.. They just "manage", there are no "creative" next level dealership guys out there who are willing to take a risk with a custom site, or ones who have the experience or know how to get the job done. And I'll get a ton of people mad over this, but let's face it, if there was then where are they now? I can only find maybe a very small handful 4-5 that have accomplished that. In the end, $2000/month or even $1000/month for live chat, website, etc is insane when you're coming from an IM background. But for dealerships it's just a drop in the bucket, nothing to get concerned about, because they can get ROI from it. I'm all about saving money, cutting costs, and using my creatively to innovate, most dealers are the exact opposite. They spend money fast, and follow the crowd.