What is more important ROI or ROE?

[Alex Snyder]

So wait, you mean to tell me face to face they're saying "hello, my name is John Doe" and giving a fake name and number literally lying to someone's face? So that only impacts auto show season. I guess but damn, is a free candy bar that important? What a bust out. And WTF is the OEM doing this for anyway? Can't the dealer just buy the snickers and say get lost?

We use Unlock the Price with great success, how are you seeing these being faked? I can't think of a way to spoof them.

The OEM gets leads from all sorts of places. I should have clarified that ONE of them is car shows. Much of the time the leads they gather are from giveaways. The quality of those leads is not so hot.

I don't disagree but wouldn't it be easier to just respond to the questions being asked? And I hate to be "that guy" but anyone that says every single second of their day is packed with constant productivity is full of shit. If the day ever came when I heard one of my desk guys say he was tired of giving numbers that would be the same day I started my search for a new desk guy. I don't see how giving numbers is an issue when that's your job?

<echo chamber in effect>

 

[Jeff Kershner]

The OEM gets leads from all sorts of places. I should have clarified that ONE of them is car shows. Much of the time the leads they gather are from giveaways. The quality of those leads is not so hot.



<echo chamber in effect>

We still get PLENTY of bogus leads. Trade-In tools are also notorious for this. Any "instant un-lock your price" will result is a number of bogus leads as well.

 

[Tallcool1]

NADA 20 Groups have been tracking the "ROE" metric for as long as I can remember.

The composite did not break this number on a per department basis (directly), but did cover it. If I remember correctly, they labeled it "Gross Profit Per Employee".

It is a strong measure for sure. Where it really showed it's teeth was in small dealerships that were heavy in support staff. From there, the calculations had to manually be done to expose the departments that were suspect.

Great post!

 

[Tallcool1]

NADA 20 Groups have been tracking the "ROE" metric for as long as I can remember.

The composite did not break this number on a per department basis (directly), but did cover it. If I remember correctly, they labeled it "Gross Profit Per Employee".

It is a strong measure for sure. Where it really showed it's teeth was in small dealerships that were heavy in support staff. From there, the calculations had to manually be done to expose the departments that were suspect.

Great post!