Honestly, you guys are gonna have a hard time convincing me that Sale Pricing
all of your new on-line inventory makes a positive difference in the net-net-net bottom line of your stores.
New Cars are not Used cars. I know of a couple stores in our area -- direct competitors -- who price each unit with an internet price. We eat their lunch -- not even close. I've experimented with pricing each unit at a couple of our brands -- no help whatsoever.
Now, given, we are NEPA, and we have the fortunate position of being able to "dictate" market practices. But I've yet to see a good, sound argument for sale pricing all New Car inventory, including, "just price the ones you want to sell," when given a clear picture of the overall "Big Picture."
But unlike ddavis above, I'm always open to suggestion