Website Trade-In / Purchase Tool

[Dan Sayer]

When you say 3% had trade info, that is likely because whoever the agency was, probably ran a non-trade campaign

All creative in direct mail and email was "Trade Up Event" or had a similar CTA with, "Save time at the dealership! See how much Anderson _____ is willing to give you for your trade...."

 

[Chris Apostalides]

Hmmmm, that's not possible. Our system can't produce a lead without the accompanying info. We specifically built it that way.

Give me a call and we can discuss. 314-701-6369.

 

[Dan Sayer]

Hmmmm, that's not possible. Our system can't produce a lead without the accompanying info. We specifically built it that way.

Give me a call and we can discuss. 314-701-6369.

Thank you for the phone conversation. Understanding how your tools work just cemented my opinion of InMarket Solutions as well as gave me a lens of understanding if we were to review other Direct Mail initiatives using your tools. Thanks again and we'll talk in Q3.

 

[Chris Apostalides]

Appreciate the call, Dan.

 

[carguyfiles]

The winds of change is in the air...


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@A Kappler You need an AI wiz kid, not a dev.

Yea I mostly agree with this. The future is going to be where ai experts level all the competition but the key will be also thoroughly understanding the problem statement in order to drive the value. 95% of businesses fail I think I heard somewhere. The same will probably also be true for ai companies and the gap will be subject matter expertise. If some kid dishes out some slop and claude tells him "great idea" it may sound good at face value, but will the market care? Probably not.