- Jul 24, 2019
- 20
- 32
- Awards
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- First Name
- Zach
I know at one point - this was many years ago - Fiat had a deal with Amazon to sell cars direct to consumers in Italy. I heard a rumor elsewhere that FCA NA wants to use Amazon to sell cars directly. I don't know how they could do this without being in a tight spot legally, and without pissing off it's dealership network.
That being said, between Amazon and then COX now investing in Rivian, who wants to do a direct to consumer model as well, I feel like we are closer than ever to true online purchasing of new vehicles. And it also making a change to the market entirely.
That being said, between Amazon and then COX now investing in Rivian, who wants to do a direct to consumer model as well, I feel like we are closer than ever to true online purchasing of new vehicles. And it also making a change to the market entirely.