- Feb 14, 2024
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- Justin
I had a really good, and honest, conversation with a GM at a Ford store in Florida last week. He's been the GM for a decade now and heard every pitch from all the vendors. Including me! 
I brought up an interesting point: If you, and all your competitors STOPPED running Google Ads - where would you rank in your market? If your store is consistently 4th or 5th, would it continue to be so? Would your pump in/out report look the same?
A lot of money gets wasted in Google Ads every month, usually coming from a place of fear (if I don't show up, my competitor will). Money gets thrown at yr/make/model searches, competitor names, and aged inventory thats priced wrong, not because there's no traffic (look at your analytics).
Curious on what everyones thoughts are on this!
Justin

I brought up an interesting point: If you, and all your competitors STOPPED running Google Ads - where would you rank in your market? If your store is consistently 4th or 5th, would it continue to be so? Would your pump in/out report look the same?
A lot of money gets wasted in Google Ads every month, usually coming from a place of fear (if I don't show up, my competitor will). Money gets thrown at yr/make/model searches, competitor names, and aged inventory thats priced wrong, not because there's no traffic (look at your analytics).
Curious on what everyones thoughts are on this!
Justin