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Where Would Your Sales Be If Everyone Stopped Running Google Ads?

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#12
Thanks for sharing Joe. As of last month Google still had 88% market share in the US, with Bing a distant second with only 7%. These smaller, newer, search engines have a lot of promise but don't even show up on the radar for market share. I wonder if ads (if allowed) on these smaller platforms would be eligible for COOP?!
 

✨ AI Highlights

The thread questions whether dealerships are overspending on Google Ads out of competitive fear rather than actual ROI, with participants arguing that most dealers waste budget on low-converting generic searches and broad keywords. Key consensus points include: Google Ads are often poorly optimized by vendors who benefit from inflated budgets, performance-based alternatives like social media and PMax campaigns deliver better results at lower cost, and the rise of alternative search engines and AI tools like SearchGPT may disrupt Google's dominance. One dealer reported cutting Google Ads significantly while maintaining record sales after reallocating budget to social media.

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