While I requested quote from your dealer website, I also sent it to......

[Robert (blog)]

I agree with others... Build a relationship... Quote a price if that is what he wants... Why would you ever blow a customer off because he is shopping???? What do you think Internet Customers do?

If you look at the direction Internet sales is going, you will see that many websites that supply dealers with New Car Leads are now alowing the customer to choose several dealers.

Internet Sales Managers need to go back to the basics... call/email every lead... Build a relationship, sell themselves, and make sure the car the customer requested meets their needs!!!!!

 

[Tom]

I like the Poster board idea.
Each customer is a little different. One thing that is the same is that most of them have heard the taught canned response by now.
Keep it simple and sincere, realize that some want a personal experience and some buy without any emotion. The key is to be able to make both your customers and that is not done by working with them in the same manner.

 

[Jeff Badger]

People, please! "What can I do to earn your business?" is the "What do I have to do to put you in this car today?" of the new millinium. Set yourself apart! Build value in the product, build value in your dealership, build value in you and then, for goodness sakes GIVE THE GUY A PRICE! If the car is hot, why be afraid? If it's sticker, it's sticker! Defend it with Edmunds TMV, your own market research, prior sales numbers from your own dealership, etc. Know your customer, these are people that don't come in because they don't want the tradition process and time worn lexicon that goes along with it. They want honesty, sincerity, professionalism and, most of all, no BS. You can't treat them the same as the guy that pulls up outside in his 3 year old Caddy and starts looking at window stickers.

 

[NLP Zine]

What an excellent blog, I've added your feed to my RSS reader.