Hi All,
I've been thinking why dealerships don't digitize their parts and accessories sales? Like, create an eCommerce store where customers can buy online.
When I was leading the marketing at a big dealer group, I created an eCommerce store for the parts department on Shopify. Since there were no other listings and was optimized for SEO through Google Shopping, it used to get 10-15 orders from noncustomers through the store every week without any marketing.
We also did a lot of upselling to the existing customers by running event-based email campaigns like giving discounts on birthdays and anniversaries, etc.
The ROI was like 30-40x if I look back. I wonder why don't many dealers do this?
P.S. I am thinking of adding this custom solution service to my agency. Let me know if anyone would be interested.
I've been thinking why dealerships don't digitize their parts and accessories sales? Like, create an eCommerce store where customers can buy online.
When I was leading the marketing at a big dealer group, I created an eCommerce store for the parts department on Shopify. Since there were no other listings and was optimized for SEO through Google Shopping, it used to get 10-15 orders from noncustomers through the store every week without any marketing.
We also did a lot of upselling to the existing customers by running event-based email campaigns like giving discounts on birthdays and anniversaries, etc.
The ROI was like 30-40x if I look back. I wonder why don't many dealers do this?
P.S. I am thinking of adding this custom solution service to my agency. Let me know if anyone would be interested.
