Why is mobile the future?

[jscole86]

I almost always use google search as a local yellow pages, since it's so convenient with a smartphone. Tap the phone number and make the call. Anyways, yesterday I did that and just got this pop up after the phone call (see attached image). I'm assuming it is to help police the number that is used in the local listings.

 

[craigh]

If you look at the original report from Google, it's worth noting that only 17% of their "Smart Phone Shopper" use their phone once a week. 62% of them are just people who said they use their smartphone at least once a month to assist with shopping.

It's also worth noting that the entire survey is based on 1507 people that were selected because they are smartphone shoppers.
The only real data point here is the 66% that Chad noted, and even that is only 66% of people that already own a smartphone. Doesn't include the customers who don't own a smartphone.