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PR & News Wow! CDK Acquires Roadster

Pretty sure the Darwin deal is eminent. Different motivations than CDK buying Roadster in my opinion. Different product focus and MUCH larger client count. That might be a monumental number after the multiplier Roadster is rumored to have gotten:eek3:

Then I'm going to predict Reynolds and Reynolds is going to make a purchase. Modal, AutoFI, Gubagoo, CarNow… hmmmm…

Modal is tight with Honda. AutoFI is tight with Ford. With Toyota's launch of a digital retail solution and FCA's push of ORE (something is up there) it isn't infeasible to see more OEMs feeling pressured to become technology companies too.

That leaves Gubagoo or CarNow for ReyRey to grab. Knowing the leadership personalities of those two companies, my money is on Gubagoo going to ReyRey.

My question is who buys CarNow? They're not geographically far from CarGurus.
Darwin deal was just announced!

 

✨ AI Highlights

CDK Global's acquisition of Roadster, a digital sales platform, sparks discussion among dealers about whether it will replace CDK's Connected Store offering and triggers broader speculation about consolidation in the automotive technology space. Industry professionals predict that Darwin Automotive and companies like Gubagoo, Modal, and AutoFI will be acquisition targets, with some betting on Reynolds and Reynolds as the next major buyer. The thread ultimately validates concerns about industry consolidation, with one participant confirming that Reynolds and Reynolds did indeed acquire Gubagoo.

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