- Nov 21, 2025
- 25
- 12
- Awards
- 3
- First Name
- Carson
Earlier this year, we posted an early version of Carvia here and DealerRefresh did what DealerRefresh does best: told us exactly what you liked, what was confusing, and what you thought would get us kicked off a dealer’s website
Without a doubt, useful. Since then, we’ve been heads down putting Carvia in front of real shoppers and measuring its impact at scale.
For those who may have forgotten: Carvia solves a stupid-simple problem: shoppers leave VDPs to research the car. They leave to figure out whether the price is fair, what owners say, how trims compare, what equipment matters, what it costs to own, and whether there’s anything in the vehicle’s history they should know about.
When they leave to answer those questions, they land on Google, Reddit, YouTube, ChatGPT, marketplaces and competing dealer inventory. Every other retailer bids on these ultra high intent queries. More often than not, they snipe a customer who was originally on your site.
We build that research around the specific VIN and put it directly on the VDP.
Why does it matter? Here's one of our more recent new customers:
One rooftop went live August 6. In its first 12 days, shoppers generated 16,586 Carvia sessions. 94.1% of shoppers who encountered it engaged with it, and GA4 showed average VDP session duration up 37% compared to pre-launch.
Across the dealers running Carvia, we’re now seeing roughly ~20-30% more leads.
The product has evolved quite a bit too. Shoppers and salespeople can text or email a VIN-specific Carvia Report directly from the VDP, with the store getting visibility when that shopper comes back to continue researching. We’ve added ASC-compliant GA4 event tagging, expanded website-provider support, and rebuilt a lot of the UX and theming so it actually feels like part of the dealer’s site. We're debating if there should even be a Carvia logo on the app altogether.
The interesting part for us is that we’re starting to get a real answer to the question people here asked us early on: Does giving shoppers more useful information on the VDP actually help the dealer sell more cars?
So far, yes. They stay longer, engage more, and convert more.
DealerRefresh gave us some of the earliest and least sugar-coated feedback we got, so it felt right to bring the current version back here.
If anyone wants to dig into it again, I’ll drop a couple live dealer examples in the thread.
Same rules as last time. Tell us what sucks.
Without a doubt, useful. Since then, we’ve been heads down putting Carvia in front of real shoppers and measuring its impact at scale.
For those who may have forgotten: Carvia solves a stupid-simple problem: shoppers leave VDPs to research the car. They leave to figure out whether the price is fair, what owners say, how trims compare, what equipment matters, what it costs to own, and whether there’s anything in the vehicle’s history they should know about.
When they leave to answer those questions, they land on Google, Reddit, YouTube, ChatGPT, marketplaces and competing dealer inventory. Every other retailer bids on these ultra high intent queries. More often than not, they snipe a customer who was originally on your site.
We build that research around the specific VIN and put it directly on the VDP.
Why does it matter? Here's one of our more recent new customers:
One rooftop went live August 6. In its first 12 days, shoppers generated 16,586 Carvia sessions. 94.1% of shoppers who encountered it engaged with it, and GA4 showed average VDP session duration up 37% compared to pre-launch.
Across the dealers running Carvia, we’re now seeing roughly ~20-30% more leads.
The product has evolved quite a bit too. Shoppers and salespeople can text or email a VIN-specific Carvia Report directly from the VDP, with the store getting visibility when that shopper comes back to continue researching. We’ve added ASC-compliant GA4 event tagging, expanded website-provider support, and rebuilt a lot of the UX and theming so it actually feels like part of the dealer’s site. We're debating if there should even be a Carvia logo on the app altogether.
The interesting part for us is that we’re starting to get a real answer to the question people here asked us early on: Does giving shoppers more useful information on the VDP actually help the dealer sell more cars?
So far, yes. They stay longer, engage more, and convert more.
DealerRefresh gave us some of the earliest and least sugar-coated feedback we got, so it felt right to bring the current version back here.
If anyone wants to dig into it again, I’ll drop a couple live dealer examples in the thread.
Same rules as last time. Tell us what sucks.
