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Not all VDP's are created equal, and some car dealer website providers really suck at it. Inside the perfect VDP are all the tantalizing details which hold the "session user" there longer, they inform, they illustrate, they visualize, they provide a clear price and rebates available, and they call to ACTION. There is no rocket science to this. The real fortune is all in the follow up - long term - and this is probably why many internet departments are not seeing the results they "hoped for".
One could argue, you no longer have to choose. Slicing up the metrics in context is key. When you are able to base your comparison on both metrics and segment each combination (coupling of traffic and landing page), you can definitely see that all VDPs are not created equal.
Conversion metrics can include all GA Goals. In this instance we are looking at Form Submissions, Mobile Click to Call, and Maps & Directions page visits as the definition for conversion. If you really want to amp up your analysis, apply a dollar value to each conversion and then look back into your traffic sources for the highest value campaigns. Eye opening metrics for sure. #lovetogeekout
Dealers debate whether VDP (Vehicle Detail Page) views or lead conversion is the more valuable metric to track for dealership success. While conversion-focused metrics appeal to those directly paid on sales, several contributors argue that VDP views are the superior leading indicator—correlating with foot traffic, phone calls, and eventual sales—and that obsessing over lead conversion alone can mask underlying issues like poor website design or customer engagement problems. The emerging consensus is that VDP views should be prioritized as a diagnostic tool, but both metrics matter and should be understood in context rather than in isolation.
