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Your presence is your leverage
- Thread starter Alex Snyder
- Start date
- Dec 11, 2019
- 14
- 20
- First Name
- Chris
- Dec 11, 2019
- 14
- 20
- First Name
- Chris
Hate Hate Hate Hate this!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! But how true!!!
- Jul 7, 2016
- 196
- 113
- Awards
- 4
- First Name
- Chris
"Sir, she's in a wheelchair..."
Answer: GET HER IN
"Boss, he just filed Chapter 7, not discharged but filed"
Answer: GET HIM IN
"Boss, he's calling from Miami to buy his son in Los Angeles (here) his first car"
Answer: GET HIM IN
Reality, it's 2020 in 21 days... Let's pretend our customers realize this and serve them accordingly. Although I wouldn't be mad at running an Oldsmobile Pontiac store in 1977...
Then, once they come in, the "boss" won't talk with them! "I can't do my job if you don't do your job..." hahahahahahaha
Imagine texting back and forth with someone, establishing rapport and even a relationship by today's standards, giving them numbers, justifying those numbers and making a deal with just a few texts? THAT is the reality today. Someone is going to sell the car. We all pay the same for them.
One more, "Boss, he's 16, has no job, has no family and has no money, he's calling from anorphange"
Answer: GET HIM IN
"Boss, he's looking for a car for the parade, not a deal"
Answer: GET HIM IN
Answer: GET HER IN
"Boss, he just filed Chapter 7, not discharged but filed"
Answer: GET HIM IN
"Boss, he's calling from Miami to buy his son in Los Angeles (here) his first car"
Answer: GET HIM IN
Reality, it's 2020 in 21 days... Let's pretend our customers realize this and serve them accordingly. Although I wouldn't be mad at running an Oldsmobile Pontiac store in 1977...
Then, once they come in, the "boss" won't talk with them! "I can't do my job if you don't do your job..." hahahahahahaha
Imagine texting back and forth with someone, establishing rapport and even a relationship by today's standards, giving them numbers, justifying those numbers and making a deal with just a few texts? THAT is the reality today. Someone is going to sell the car. We all pay the same for them.
One more, "Boss, he's 16, has no job, has no family and has no money, he's calling from anorphange"
Answer: GET HIM IN
"Boss, he's looking for a car for the parade, not a deal"
Answer: GET HIM IN
- Jul 7, 2016
- 196
- 113
- Awards
- 4
- First Name
- Chris
- Dec 11, 2019
- 14
- 20
- First Name
- Chris
- Dec 11, 2019
- 14
- 20
- First Name
- Chris
Hate Hate Hate Hate this!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! But how true!!!
- Dec 11, 2019
- 14
- 20
- First Name
- Chris
People can shop prices, so why bother playing games? @Chris Vitale GM'd two stores in a row that we took over together and we did what we did with volume, not with making one home run deal... Is gross important, sure it is. But not if you can't substantiate it, not if you can't do so via the web or text... Not today. And especially not if you can't drive consistent reasonable profits. It's 2020, evolve or die.
- Jul 7, 2016
- 196
- 113
- Awards
- 4
- First Name
- Chris
What are you, Shaughnessy two times? "I'm going to go get the papers, get the papers..."
✨ AI Highlights
A dealer professional shares a real example of a salesperson responding to an online price request with 'your presence is your leverage,' sparking debate about whether withholding prices to force showroom visits is still valid strategy. While one voice argues appointment-setting should come before quoting, the prevailing consensus is that this outdated tactic destroys trust before the relationship even starts. The key conclusion is that in today's market, transparency and earned trust are the true leverage — and dealers who refuse to give prices online are simply handing customers to competitors who will.
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