Your website is unique and personalized to every customer. What does it do exactly?

[yagoparamo]

Like anything don't think of it as a golden arrow. If you can make your site more relevant in theory it will perform better. But it's playing with fire. Do you really know what your customer wants better than they do?

Anthony,

Taking on that thought and depending on where the customer is in the buying process, do they even know what they want yet?

When I had my second kid my wife and I started looking at small SUVs, then luxury SUVs, then minivans, then back to SUVs as she liked the MB but she got sticker shock when she saw it was $70K, then back to minivan. We finally bought a Toyota.

Could you have influenced me along the process (we didn't talk to anyone at any dealer) or not?

 

[joe.pistell]

Anthony,

Taking on that thought and depending on where the customer is in the buying process, do they even know what they want yet?

When I had my second kid my wife and I started looking at small SUVs, then luxury SUVs, then minivans, then back to SUVs as she liked the MB but she got sticker shock when she saw it was $70K, then back to minivan. We finally bought a Toyota.

Could you have influenced me along the process (we didn't talk to anyone at any dealer) or not?

Yup, Yago nailed it. Everyone's excited about personalization because it's "a cool concept and Amazon does it". Think about it. Amazon has an army of ivy league data scientists & PHDs. Amazon has total visibility into the purchase (aka pass or fail).

Warning to all, don't assume your best guess is science. Everyone in automotive sales, the Digital Marketing Managers at the stores and vendors that serve them have NO visibility into the purchase. Half-assed thinking can add too much magnesium and blow up shopper's workflow.

 

[joe.pistell]

For example, Trulia is f*k'ing personalization up right now.

#1). I'm entertaining moving to a new neighborhood on the other side of town, then...
#2). my dad want's help picking a home in the Villages in Fla, then...
#3). I'll check the values of homes in my neighborhood.

Their "personalization" CTAs are a complete mess.

 

[yagoparamo]

For example, Trulia is f*k'ing personalization up right now.

#1). I'm entertaining moving to a new neighborhood on the other side of town, then...
#2). my dad want's help picking a home in the Villages in Fla, then...
#3). I'll check the values of homes in my neighborhood.

Their "personalization" CTAs are a complete mess.

This makes no sense,


You look 70something years old, how could your dad be around?

 

[anthonycapital]

Exactly. May be opportunity though in other ways. Geo, Referring Source, etc.

 

[Manny Luna]

Just build a basic website with the correct content on every page and you will be fine


Here's a Tip from Joe Dirt!

Joe Dirt - fireworks stand scene - YouTube

 

[joe.pistell]

Just build a basic website with the correct content on every page and you will be fine

Wow. I can take the day off!

 

[yagoparamo]

Manny,


I don't think the issue discussed here is about content or quality of content but about "supposedly" adapting that content (and I'm assuming specifically the home page and SRP) to narrow choices that will "fit" with that customer profile.

 

[joe.pistell]

GM's dropping "personalized $1000 off" offers on it's OEM sites. Many GM forums are buzzing on how to trick it to give you the $1k discount $1000 Private Offer - No Myth - scored a deal with that on Feb24

..."careful of the magnesium"

 

[yagoparamo]

Curb-ball:

Why do the food stores put the milk and eggs at the end of the store even though they know those are the items that sell the most?

Some reverse phycology here, maybe seeing things you don't think the customer wants to see makes them reconsider and buy something else.

That happened to me actually, went to by a Civic and got put together at the Ferrari store.