autoZnetwork — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — autoZnetwork --- ### About autoZnetwork autoZnetwork is a company built out of a need for modern technology in the automotive industry, founded after a decade of experience inside dealerships with the goal of changing the standards in automotive technology. The company was founded in 2016, is privately held, headquartered in Sheridan, WY (with an operational presence in Scottsdale, AZ), and has 2–10 employees. LinkedIn classifies it under Marketing Services. autoZnetwork is a multi-industry inventory management system for Automotive, Powersports, and RV dealers, with an AI-driven platform designed to help dealers sell more vehicles, reduce costs, and drive growth. --- ### What They Do They started with dealer websites but re-thought the entire automotive industry from the ground up to offer a new way of managing a dealership. Core products and capabilities include: - **AI-Powered Inventory Management:** One AI-powered system to manage inventory planning, buying, selling, and marketing. - **Dealer Websites:** autoZnetwork operates dealer websites as a software vendor, connecting dealerships with vehicle shoppers — not selling vehicles themselves, but providing the digital infrastructure for the dealer's web presence. - **Marketing Services:** They offer marketing services with a focus on video content and expanded team capabilities — including Topher Welsh, a marketing specialist with 10 years of automotive content experience. - **Connected Products:** They have launched a suite of "Connected Products" that integrate their platform across dealership operations. - **Mobile App:** The autoZnetwork mobile app lets dealers view inventory, upload photos, and record walk-around videos, with a clean interface and no lag or learning curve. Dealers and lot techs can update listings in real-time directly from their phone. - **Open API:** They offer a standardized RESTful API allowing dealer inventory, users, and rooftops to all be connected and managed programmatically. - **SOC 2 Certification in Progress:** The platform is currently undergoing SOC 2 Type II certification. - **Notable Customer:** CTS Powersports (a multi-location Texas dealer) runs its website through autoZnetwork. - **Industry Conference Presence:** autoZnetwork has attended the AIADA Conference in Scottsdale, presenting tips for independent dealerships on website audits, Local SEO, lead generation, and website speed improvements. --- ### DealerRefresh Audience Fit autoZnetwork is actively selling to and building technology *for* the exact personas that make up the DealerRefresh community — independent and franchise dealers, internet directors, GMs, and dealer principals making buy vs. build decisions on digital infrastructure. Here's how each DealerRefresh product fits: - **Forum Banners** *(Daily visibility to 3,000+ auto retail pros)* autoZnetwork is competing against entrenched website and inventory platform vendors (DealerSocket, Dealer.com, VinSolutions, etc.). Daily banner impressions in front of GMs, dealer principals, and internet directors — the people who *evaluate and approve* new tech vendors — create the brand familiarity that shortens sales cycles. This is a top-of-funnel awareness play well-suited to a small team without a big outbound sales org. - **Retargeting Pixel** *(Follow DealerRefresh visitors on Facebook/Instagram)* After working with dealers across the nation, autoZnetwork found scattered approaches in dealership marketing efforts — which is exactly why their pitch is a "one-stop shop for your dealership's online presence." Retargeting DealerRefresh visitors on social reinforces that message to an already-warm, highly-qualified audience at a low CPM. - **Demo / Review Video** *(Alex & Jeff product deep-dive, 5,000+ views)* autoZnetwork's own messaging positions them as a "full-stack ecosystem engineered to move metal, sharpen operations, and turn your digital presence into a profit center" — that's a compelling product story to tell visually. An independent third-party walk-through by DealerRefresh hosts lends credibility that a startup vendor struggles to earn alone, especially when competing against Cox Automotive-backed incumbents. - **Sponsored Forum Post** *(Permanent, SEO-indexed, cited by AI search)* Collin is already being positioned externally as an "Automotive Internet Marketing Guru" and the company actively focuses on dealer SEO and digital presence. A DealerRefresh sponsored post indexed by Google and surfaced by AI search engines (ChatGPT, Perplexity, etc.) directly supports their go-to-market narrative and drives long-tail inbound from dealers actively researching inventory management and website alternatives. --- ### About Collin Pedersen Collin Pedersen is the CEO & Co-Founder of autoZnetwork. He is based in Scottsdale, AZ. His background spans cloud infrastructure and full-stack application development, with