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LinkedIn — DealerRefresh Vendor Library
LinkedIn is a Microsoft-owned professional networking and social media platform that offers dealerships advertising and marketing solutions — including…
About suggest a correction →
LinkedIn is a Microsoft-owned professional networking and social media platform that offers dealerships advertising and marketing solutions — including sponsored content, lead gen forms, and AI-powered campaign tools (LinkedIn Accelerate) — enabling them to target in-market car buyers and high-income professionals by job title, industry, and seniority. It serves the automotive sector primarily as a social and display advertising channel, useful for brand awareness and conquest marketing, particularly for luxury and fleet/commercial vehicle segments. LinkedIn Marketing Solutions generates revenue through self-serve and managed ad products across its global network of over 950 million members.
What you do with it
distribute live video programming across professional and social channels simultaneously, so they can expand brand visibility among industry peers and in-market professionals
When a dealership wants to reach automotive industry professionals and broadcast thought-leadership content
Community evidence → Stable
The DealerRefresh community's references to LinkedIn are almost entirely incidental — LinkedIn appears repeatedly only as one leg of a multi-platform live-stream distribution strategy (alongside Facebook and YouTube) for the RefreshFriday webcast series, not as a paid advertising or lead-generation tool being evaluated. A small number of mentions show community members using LinkedIn organically for professional networking, content sharing, and recruitment. There is no community discussion of LinkedIn's paid ad products, lead gen forms, or automotive targeting capabilities. With no substantive dealer experience reported, it is not possible to assess whether LinkedIn gets any dealership marketing job done.
LinkedIn as a live-stream distribution channel (RefreshFriday webcasts)22 mentions
Organic professional networking and content sharing5 mentions
Recruitment and job posting activity2 mentions
Security risk via LinkedIn social engineering1 mention
88 mentions · 4 positive · 7 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"The live broadcast aired across Facebook, LinkedIn, and YouTube on Friday at 1 PM"
Pandemic of Positivity into 2022 | David Long →
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"The session was scheduled to air live on Facebook, LinkedIn, and YouTube on a Friday at 1PM"
The FUTURE of Phone Calls | Hunter Swift of STELLA Automotive AI →
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"invites viewers to join the live discussion on Facebook, LinkedIn, or YouTube at 1PM on Friday"
Space Auto combines websites, CRM, and marketing | Nick Askew →
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"broadcasting live on Facebook, LinkedIn, and YouTube at 1 PM Friday"
Automotive State of the Union Conference UPDATE - Paul and Kyle →
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"The session was scheduled to air live on Facebook, LinkedIn, and YouTube at 1 PM"
Video in Chat and the latest chat STATS | Carol Marshall & Ted Rubin of ActivEngage →
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"was scheduled to appear live on Facebook, LinkedIn, and YouTube at 1 PM Eastern on Friday"
What will 2023 be like? Our annual check-in with... | Cliff Banks →
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"streaming live across Facebook, LinkedIn, and YouTube at 1PM"
NIADA's Accelerate conference | Dan Reel & Juan Sabillon →
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"The webcast aired live on Facebook, LinkedIn, and YouTube."
Autosled Noticed a Misallocation of Previous Inventory | Sam Goldenberg & Dave Sperau w/ Autosled →
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"which will air on October 18th via LinkedIn Live and YouTube"
ASOTU's More Than Cars Episode 2 Release! →
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"The webcast aired live across Facebook, LinkedIn, and YouTube to reach automotive industry professionals."
The Artist Formerly Known as Cars.com | CARS COMMERCE →
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"Kurtis Banks shares a LinkedIn post about implementing Meta Pixel on dealership websites and asks for the community's thoughts on its value."
What do you think about this LinkedIn post on meta pixel for dealerships →
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"The live broadcast available across Facebook, LinkedIn, and YouTube on Friday at 1 PM."
Positioning You for Growth! | Cory Mosley →
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"The live session was scheduled for Friday at 1 PM across Facebook, LinkedIn, and YouTube"
Getting to know Dominion DMS! | Kim and Scott of Dominion →
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"This webcast was broadcast live across Facebook, LinkedIn, and YouTube as part of DealerRefresh's RefreshFriday series."
TradePending's Buying Spree has Become... let's ask Brice! | Brice Englert w/ TradePending →
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"The webcast aired live on Friday at 1PM across Facebook, LinkedIn, and YouTube."
Want Eyes In The Back Of Your Head? NOW You Can! | Mark Queen and Blake Andreese of Skaivision →
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"The webcast was broadcast live on Facebook, LinkedIn, and YouTube."
Overcoming Uncertainties in the Current Automotive Market | Steve Stauning →
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"Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM https://www.linkedin.com/company/dealerrefresh"
QR Codes - In or Out? →
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"[URL="https://www.linkedin.com/posts/endritrestelica_ai-artificialintelliegence-machinelearnig_ugcPost-7086349511316385793-jRtF?utm_source=share&utm_medium=member_desktop"]Endrit Restelica on LinkedIn: #ai #artificialintelliegence #machinelearnig | 639 comments[/URL]"
Uncle Joe's Makeover Diary 2.0 →
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"Tried to share this with Steve Stauning on LinkedIn in response to his recent thoughts on the Carvana valuation"
BREAKING news! Carvana & Vroom is bleeding cash. Is Ecommerce in auto DOA? →
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"See this post from Adam Crowell: [URL] https://www.linkedin.com/posts/adam-crowell-esq_today-the-ftcs-final-rule-banning-deceptive-activity-7254326299391934464-_Yo5?utm_source=share&utm_medium=member_desktop [/URL]"
Why Yelp should Seriously Eat S*^&% and Die →
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"native Google Data Studio connectors that allow direct integration of marketing data from Facebook, Bing, Twitter, LinkedIn, and other platforms"
Native Google Data Studio Connector for Facebook, Bing Ads, Twitter, LinkedIn Ads →
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"Kevin Kulma confirms the rumor by citing a LinkedIn post from Conversica's Head of Auto indicating the entire automotive team was laid off"
Conversica leaving automotive? →
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"competition from modern social platforms like Facebook, LinkedIn, and Slack"
DealerElite - anyone using it? →
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"The post promotes a live broadcast across Facebook, LinkedIn, and YouTube at 1PM"
Getting Spicy in the Industry | Matthew Haiken →
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"ChrisR received a LinkedIn invitation to be considered for "Top 100 Leaders in Automotive & Transportation" at an ITAS.World conference"
ITAS.World: international transportation & automotive summit →
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"If you haven't seen this LI post from Ciocca, it is worth the read, but the pictures tell the story. [URL to linkedin.com/posts]"
ChatGPT - This is pretty awesome :) →
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"The position was posted to DealerRefresh's Jobs section and subsequently cross-promoted to their LinkedIn group to reach a broader audience of automotive professionals."
ELEAD1ONE Regional Sales Director - Service1One →
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"The broadcast was set to air live across Facebook, LinkedIn, and YouTube."
DealerTalk is on DealerRefresh | Herb Anderson is in the house! →
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"The session aired live on Facebook, LinkedIn, and YouTube at 1PM Friday"
Preventing Dealer Ad Fraud | Gary May →
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"A moderator cross-posted the opportunity to LinkedIn to increase visibility among job seekers."
vAuto Performance Manager (8 Openings) - Cox Automotive →
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